{"componentChunkName":"component---src-templates-project-js","path":"/projects/gfs","webpackCompilationHash":"dc4bbd6c9ca634db8b34","result":{"pageContext":{"isCreatedByStatefulCreatePages":false,"id":"9db7b7f3-e5b9-52b7-8cfb-89c6826b8f69","data":{"mainImage":{"_type":"image","asset":{"_ref":"image-1d7e87af9256e569c59193532e9a329571665315-960x640-jpg","_type":"reference"}},"title":"When All Else Fails: Gaffer's Tape","_updatedAt":"2023-04-25T18:17:05Z","slug":{"_type":"slug","current":"gfs"},"_id":"ae7ed332-c2e4-4be9-83f1-cc7d4dad6b0c","_rev":"aDzI6t07pJNWtUU6Zp3nw8","modules":[{"_key":"adb72744f17d","imageId":"image-5bace6a3a2c864972efb3edf60a17e7e88f8d667-2700x1350-jpg","image":"https://cdn.sanity.io/images/9ielf7cc/production/5bace6a3a2c864972efb3edf60a17e7e88f8d667-2700x1350.jpg","_type":"inlineImage"},{"_type":"doubleImage","_key":"7912911385e5","images":[{"_type":"image","_key":"9fe870917ed7","image":"https://cdn.sanity.io/images/9ielf7cc/production/aa3de2eddabbb89d97af645328b9c43bee19c0f6-2700x1800.gif","imageId":"image-aa3de2eddabbb89d97af645328b9c43bee19c0f6-2700x1800-gif","asset":{"_ref":"image-aa3de2eddabbb89d97af645328b9c43bee19c0f6-2700x1800-gif","_type":"reference"}},{"_key":"ca8b9dbc446d","asset":{"_ref":"image-2d2a49b4764391b4cdd07b6970c1ace620f3f7f0-2700x1800-jpg","_type":"reference"},"image":"https://cdn.sanity.io/images/9ielf7cc/production/2d2a49b4764391b4cdd07b6970c1ace620f3f7f0-2700x1800.jpg","imageId":"image-2d2a49b4764391b4cdd07b6970c1ace620f3f7f0-2700x1800-jpg","_type":"image"}]},{"_type":"doubleImage","_key":"05abb1e5f01e","images":[{"asset":{"_ref":"image-801ea0c64b6426eb3ef243496b373d98fc541f4a-2700x1800-jpg","_type":"reference"},"image":"https://cdn.sanity.io/images/9ielf7cc/production/801ea0c64b6426eb3ef243496b373d98fc541f4a-2700x1800.jpg","imageId":"image-801ea0c64b6426eb3ef243496b373d98fc541f4a-2700x1800-jpg","_type":"image","_key":"ad5de9b40668"},{"_type":"image","_key":"f5e28da81c96","asset":{"_ref":"image-37d6fa3b1217488fdf7336d85402aacd5ba9398d-2700x1800-jpg","_type":"reference"},"image":"https://cdn.sanity.io/images/9ielf7cc/production/37d6fa3b1217488fdf7336d85402aacd5ba9398d-2700x1800.jpg","imageId":"image-37d6fa3b1217488fdf7336d85402aacd5ba9398d-2700x1800-jpg"}]},{"_key":"ec4e96bd0cc7","imageId":"image-b00626dfaad25783302d4f0347da799b677187b0-2700x1800-jpg","image":"https://cdn.sanity.io/images/9ielf7cc/production/b00626dfaad25783302d4f0347da799b677187b0-2700x1800.jpg","_type":"inlineImage"},{"image":"https://cdn.sanity.io/images/9ielf7cc/production/d817e0e370e41a7aa7cc6029d551877a336b28ef-2700x1800.jpg","_type":"inlineImage","_key":"e91c83c76c3c","imageId":"image-d817e0e370e41a7aa7cc6029d551877a336b28ef-2700x1800-jpg"},{"image":"https://cdn.sanity.io/images/9ielf7cc/production/4b92ad2f54dc1428b2c4e6898156bdc551029bc4-2700x1800.jpg","_type":"inlineImage","_key":"ba82d955b8bb","imageId":"image-4b92ad2f54dc1428b2c4e6898156bdc551029bc4-2700x1800-jpg"},{"_type":"inlineImage","_key":"6a18a878fe7a","image":"https://cdn.sanity.io/images/9ielf7cc/production/4e7a00b2789fa94fa12640d7a8992e3f4c7111ec-2700x1800.jpg","imageId":"image-4e7a00b2789fa94fa12640d7a8992e3f4c7111ec-2700x1800-jpg"},{"_key":"9bc430575ece","image":"https://cdn.sanity.io/images/9ielf7cc/production/8b78c3aa8723bf8bcba0d6d474e4dc3de2050af0-2700x1800.jpg","_type":"inlineImage","imageId":"image-8b78c3aa8723bf8bcba0d6d474e4dc3de2050af0-2700x1800-jpg"},{"_key":"3e97a0946712","imageId":"image-9237f5703254119de34bfe6f3cd43e3280e95d49-2700x1800-jpg","image":"https://cdn.sanity.io/images/9ielf7cc/production/9237f5703254119de34bfe6f3cd43e3280e95d49-2700x1800.jpg","_type":"inlineImage"},{"_type":"inlineImage","_key":"33a39dacc581","imageId":"image-11d738b95183cb205b4782c75d3cf5d5d4b2f678-2700x1800-jpg","image":"https://cdn.sanity.io/images/9ielf7cc/production/11d738b95183cb205b4782c75d3cf5d5d4b2f678-2700x1800.jpg"},{"imageId":"image-6a41cc1382ef2a4303209d29c3439893d59ff4a3-2700x1800-jpg","image":"https://cdn.sanity.io/images/9ielf7cc/production/6a41cc1382ef2a4303209d29c3439893d59ff4a3-2700x1800.jpg","_type":"inlineImage","_key":"b9ed2cabacfb"},{"_type":"videoModule","videoId":"23839789","_key":"ac4f22156b42","showControls":"yes","loop":false},{"images":[{"_key":"882b682fbc03","asset":{"_ref":"image-29aeaaad5e43e6f1d4032ef543cad49052c244b4-1000x566-png","_type":"reference"},"image":"https://cdn.sanity.io/images/9ielf7cc/production/29aeaaad5e43e6f1d4032ef543cad49052c244b4-1000x566.png","imageId":"image-29aeaaad5e43e6f1d4032ef543cad49052c244b4-1000x566-png","_type":"image"},{"imageId":"image-0da4492e6a817e5175bd5367b6be2cfa83419cc3-1000x566-png","_type":"image","_key":"1609ff6972c3","asset":{"_ref":"image-0da4492e6a817e5175bd5367b6be2cfa83419cc3-1000x566-png","_type":"reference"},"image":"https://cdn.sanity.io/images/9ielf7cc/production/0da4492e6a817e5175bd5367b6be2cfa83419cc3-1000x566.png"}],"_type":"doubleImage","_key":"bddf233f5c42"}],"clientName":"The Ghetto Film School","_type":"projects","textBlocks":[{"_type":"textBlock","description":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Located in the South Bronx, The Ghetto Film School's mission is to \"educate, develop, and celebrate the next generation of great American storytellers.\"","_key":"8275622569fa0"}],"_type":"block","style":"normal","_key":"8275622569fa"},{"children":[{"marks":[],"text":"GFS had a powerful mission, and needed a disruptive, non-conventional identity system to do it justice.","_key":"f2920ca89a170","_type":"span"}],"_type":"block","style":"normal","_key":"f2920ca89a17","markDefs":[]},{"_key":"250e5ee5c829","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Filmmaking at the school is taught from a DIY perspective. You might not always have access to the best production technologies, but with ingenuity and creativity you’ll find a way to execute your vision. Often times, gaffer’s tape fills in where high end equipment is lacking, and we used this symbol of boot-strap production as the basis for GFS’ entire identity.","_key":"250e5ee5c8290"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"Typographically, we developed custom software to randomly generate letter forms based on a bank of hundreds of strips of torn and scanned tape.","_key":"949643b793ca0"}],"_type":"block","style":"normal","_key":"949643b793ca","markDefs":[]}],"_key":"2dceaedf49f1","title":"Description"},{"_type":"textBlock","description":[{"_key":"118b7025add9","markDefs":[],"children":[{"text":"Creative Direction: GrandArmy \nCuration: GrandArmy\nCuration: Phil Chang \nCuration: Keiji Ando \nProgramming: Jamie Carreiro","_key":"118b7025add90","_type":"span","marks":[]}],"_type":"block","style":"normal"}],"_key":"9d5029deb772","title":"Credits"},{"_type":"textBlock","description":[{"style":"normal","_key":"a3ef441aeac5","markDefs":[],"children":[{"_key":"a3ef441aeac50","_type":"span","marks":[],"text":"Typography, Identity, Print"}],"_type":"block"}],"_key":"345ffe048e6d","title":"Categories"}],"description":"Located in the South Bronx, The Ghetto Film School's mission is to \"educate, develop, and celebrate the next generation of great American storytellers.","image":"https://cdn.sanity.io/images/9ielf7cc/production/1d7e87af9256e569c59193532e9a329571665315-960x640.jpg","imageId":"image-1d7e87af9256e569c59193532e9a329571665315-960x640-jpg","_createdAt":"2019-10-21T19:53:51Z","categoryLength":0},"title":"When All Else Fails: Gaffer's Tape","slug":"gfs"}}}